Clarity scales. Chaos burns.

From Paint Buckets to Funnels: My Journey

Real-World Marketing Systems for Builders, Creators & Consultants Who Want to Scale Smarter

What Real Clients Say About Working With Me

"I am grateful to be in expert hands with targeted results within nine days of my website's launch. It doesn't get any better than that."

- Michelle Liguori, VIP Chef

"Working with Tony took our website to the next level! His web design skills are exceptional—safe, reliable, and easy to navigate."

– Dr. Suresh Devnani, 'The Happy Doctor'

"Tony is an amazing Designer and extremely professional. He made our Website vision come to life, & assisted us in every step for future success‼️ Tony is kind, helpful, timely & has become a great mentor‼️The customer service matches the quality of work as well. We will definitely continue to work with him with our business marking needs."

– Eugena Harley, Genas Goodz

"GREAT JOB creating our website, very informative, detailed and helpful with suggestions. Thank you Tony. Recommend highly!"

- Roger Alexanian, Jax Fish Fry

"Tony ability to understand my vision and make it a Reality has helped me succeed far beyond even my own personal dreams . He has a passion to drive your imagination , the experience to direct your growth and the expertise to bring it all together !

Thankful daily that our paths crossed ."

– Michelle Piver Voss


I’m Tony Aponte, husband, girl dad, digital marketer, AI enthusiast, and health focused. But before I started building AI-powered growth systems, I was in the field — literally. Covered in sawdust. Wearing paint-splattered boots. Trying to figure out where the next lead would come from.

I spent over 20 years in the trades—construction, painting, remodeling, cabinetry, and property flips. I ran a 30-man crew, managed jobs across Florida, and lived the feast-or-famine cycle every contractor knows all too well.

Then came 2008. The crash. And a rude awakening.

I lost most of my contracts overnight. I hired a marketing agency to help me get leads. After three months and $3,000, I got two leads—one of which was out of my service area. That frustration lit a fire.

I didn’t go back to them. I went all-in on learning SEO, content, and digital marketing myself. That single pivot changed everything.

I Didn’t Just Adapt to Digital—

I Engineered My Way In

I taught myself how to build websites, write SEO-optimized content, and rank local businesses in Google. And it worked. First for me. Then for others.

That’s how I launched my first agency.

I don’t teach theory. I build systems that work—because I know what happens when they don’t. I’ve felt the pain of missed leads, bad ads, and backend chaos.

Now, I help founders install AI-powered systems that bring in leads, nurture them automatically, and help them scale without burning out.

Why This Isn’t Just Marketing—It’s a Mission

Because I know what it’s like to do everything “right” and still feel stuck in the grind.

Because I’ve been the guy chasing leads, bleeding money on bad ads, and wondering what’s missing.

Because the people building the world—contractors, coaches, consultants, creators—deserve systems that work as hard as they do.

And because hustle isn’t a strategy. It’s a slow road to burnout.

I believe:

  • Marketing should be automated, not overwhelming.

  • You shouldn’t need a team of 10 to grow.

  • AI should give you back your time—not create more noise.

  • Clarity scales. Chaos burns.

That’s what I build: marketing systems that deliver leads, convert buyers, and give you your life back.

Street-Smart Meets Strategy

20+ years in service and home improvement industries

15+ years in digital marketing, SEO, content, and automation

Certified in content marketing, funnel strategy, and generative AI tools

Bilingual: Fluent in English and Spanish

Built high-ranking local SEO sites before “local SEO” was a thing

Early adopter of generative AI tools for business growth

A Personal Note

I’m not a guru. I’m a builder.

I build relationships. I build systems. I build momentum.

And I’d be honored to help you build the version of your business you know is possible.

A Personal Note

I’m not a guru. I’m a builder.

I build relationships. I build systems. I build momentum.

And I’d be honored to help you build the version of your business you know is possible.

Build Systems. Grow Smart. Stay Free.

No gurus. No guesswork. Just clarity-driven marketing systems that scale with you—not against you.

© 2025 Full Stack Monkey, LLC. All rights reserved.

Operate@100™ and all related content are trademarks of Full Stack Monkey, LLC. No part of this site or its content may be reproduced without permission.

(904) 789-7227

Jacksonville, FL

Build Systems. Grow Smart. Stay Free.

No gurus. No guesswork. Just clarity-driven marketing systems that scale with you—not against you.

© 2025 Tony Aponte. All rights reserved.

Operate@100™ and all related content are trademarks of Tony Aponte. No part of this site or its content may be reproduced without permission.

(904) 789-7227

Jacksonville, FL